A local guide to protecting your privacy, boosting your visibility, and looking more professional—powered by Salt Space Coworking in New Farm, Brisbane
🌐 Why You Need a Google Business Profile
If you’re running your business from home in New Farm, Teneriffe, Newstead, or Fortitude Valley, setting up a Google Business Profile (GBP) is one of the fastest ways to improve your visibility online.
It allows your business to:
- Appear on Google Maps and Search
- Collect and display reviews
- Show up for “near me” searches
- Provide business info like opening hours, website, and phone number
A well-optimised Google profile helps customers find and trust your business—especially when it’s supported by a professional address.
🏠 Can I Use My Home Address?
Technically, yes. But using your residential address means making it publicly visible on Google, and that comes with some risks:
- Your home location becomes searchable
- You may receive unsolicited visits or mail
- If you move, you’ll need to update and reverify everything
- It doesn’t look as professional as a commercial address
Most small business owners working from home in Brisbane prefer not to use their home address—and for good reason.
❌ What Happens If I Don’t List an Address?
If you don’t want your address listed, you can set up your profile as a Service Area Business. This allows you to list the suburbs you serve instead of a physical location.
But this setup limits your exposure:
- Your business won’t show on Google Maps
- You’ll miss out on “near me” visibility
- You’ll appear less credible than businesses with a verified address
If local SEO and trust matter to your business, the better option is to use a commercial virtual office address that complies with Google’s requirements.
🧾 Can I Use a PO Box or Parcel Locker?
No. Google requires a real, staffed, physical address that is eligible for business verification.
This rules out:
- P.O. Boxes
- Parcel lockers
- Unstaffed mailbox services
A virtual office at a legitimate coworking space like Salt Space in New Farm meets all of Google’s requirements—while also protecting your privacy.
🏢 What Is a Virtual Office Address?
A virtual office gives you a commercial business address that can be used for:
- Your Google Business Profile
- Business registrations (ASIC and ABN)
- Client correspondence
- Mail and package handling
- Website and email footers
At Salt Space Coworking in New Farm, your virtual office membership includes all of this—plus optional access to workspaces and meeting rooms if you ever need them.
📍 How to Set Up Your Business Address on Google
Here’s how to set up a Google Business Profile using a virtual office address from Salt Space:
- Visit google.com/business
- Sign in with your Google account
- Click “Manage now”
- Enter your business name and select your business category
- Choose Yes to add a location customers can visit (if applicable)
- Enter your Salt Space virtual office address (we’ll provide the correct format)
- Add your business hours, contact info, and website link
- Submit the profile and begin the verification process
🎥 How Google Verifies Your Business in 2025
As of now, Google no longer uses postcards for business verification. Instead, you’ll be asked to verify using:
- Video Verification: Google prompts you to record a short video showing access to your business location, signage, and proof of occupancy.
- Live Video Call: In some cases, you may be asked to do a live video call with a Google representative.
- Document Upload: Google may request supporting documents that show your business is based at the address provided.
When you join Salt Space, we’ll guide you through this process and help ensure your video or documentation meets Google’s current standards.
✅ Keep Your Business Details Consistent
For best results, make sure your business name, address, and phone number (NAP) are exactly the same across:
- Your Google Business Profile
- Your website
- ASIC and ABN registrations
- Email footers and online listings
This consistency helps build trust, improves your local SEO, and ensures your profile passes verification checks.
🧠 Why a Virtual Office Makes Sense If You Work From Home
A virtual office address solves the three biggest problems that home-based business owners face when setting up their Google listing:
- Privacy – Keep your residential address off the internet
- Professionalism – Look more established with a commercial business address
- Verification – Use an address that Google accepts and supports
At Salt Space, we’ve designed our virtual office membership for exactly this purpose.
📍 Why Salt Space Coworking in New Farm?
Salt Space is a boutique coworking space in the heart of New Farm, just minutes from Teneriffe and Fortitude Valley.
Our virtual office offering is ideal for business owners who:
- Work from home but want a commercial address
- Need a Google-compliant business location
- Want mail handling and a real, local team
- May need meeting rooms or desks occasionally
- Want flexibility without long-term office commitments
We don’t just give you an address—we give your business a real presence.
🚀 Ready to Set Up Your Google Business Address the Right Way?
Protect your privacy, look more professional, and improve your local SEO with a virtual office at Salt Space Coworking in New Farm, Brisbane.
Get started today and let our team support you through setup and verification.