Author: Salt Space Coworking

If you’ve just signed up for a virtual office at Salt Space Coworking in New Farm, Brisbane — congrats! You’re now equipped with a professional address you can use across a variety of essential business platforms. Whether it’s for SEO, legal compliance, or brand credibility, setting up your new address properly is crucial.

Here’s a step-by-step guide on where and how to update your address so your business appears polished, legitimate, and ready for growth.

1. Google Business Profile (formerly Google My Business)

Steps:

• Visit https://business.google.com
• Log in and click “Add Business”
• Enter your business name and select a category
• Choose “Yes” to add a physical location
• Input your full Salt Space address:
  Suite [Number], Salt Space Coworking
888 Brunswick Street
New Farm QLD 4005
Australia
• Add service areas if needed
• Complete the verification process

Tips:

• Google may require a video verification of signage and building exterior — Salt Space can help facilitate this
• Make sure your business name matches your ASIC or ABN registration
• Do not blur or hide street signage during video verification

2. ASIC Registered Office or Principal Place of Business

Steps:

• Visit https://asic.gov.au
• Log into your ASIC Connect account
• Select your business and choose “Change Address”
• Update the Principal Place of Business and/or Registered Office fields with the Salt Space address

Notes:

• You must have written consent from Salt Space (we provide this)
• ASIC records are publicly listed, so use a professional address like Salt Space instead of your home

3. Australian Business Register (ABN)

Steps:

• Visit https://abr.gov.au
• Log in using myGovID and Relationship Authorisation Manager (RAM)
• Select “Update ABN details”
• Enter the Salt Space address under Business Location

Notes:

• This address will appear on ABN Lookup
• Keep it current for compliance with tax and government notices

4. Your Business Website

Where to include the address:

• On the Contact Us page
• In the website footer
• As part of your business’s schema markup (e.g., LocalBusiness schema for SEO)

SEO Tip:

Mention terms like “coworking space in New Farm”, “Brisbane virtual office”, or “shared office address Brisbane” to help boost local search visibility.

5. Social Media Platforms

Facebook:

• Go to your Page → Edit Page Info → Location
• Enter the complete Salt Space address

Instagram:

• Link to your Facebook page
• Add the address to your bio or enable the contact button with location info

LinkedIn:

• Visit your Page → Edit Page → Location section
• Use your full business address for credibility and improved local search visibility

6. Mailing Address for Business Use

You can use your Salt Space virtual office address for all physical and digital communications, including:

• Invoices & Statements
• Email signatures
• Letterheads
• Business cards
• Product packaging
• Shipping labels

Guidelines:

• Always include your assigned suite or studio number

📍 Address Format Example:

Office [Number], Salt Space Coworking
888 Brunswick Street
New Farm QLD 4005
Australia

Replace “[Number]” with your unique suite or studio number provided upon signup.

Final Thoughts

Setting up your business across key platforms using your Salt Space address not only keeps you compliant with Australian regulations, but also improves your discoverability and builds trust with customers.

Need help? Our team at Salt Space Coworking is happy to assist with setup instructions or verification support. Just reach out!

Ready to get started? Learn more about our virtual office plans or visit us at Salt Space Coworking, 888 Brunswick Street, New Farm.

Starting or running a business in Brisbane? Whether you’re a solo entrepreneur, a growing startup, or an online retailer, one of the most overlooked but crucial elements is your business address. A professional address isn’t just for looks—it’s legally required in many instances, helps build trust with your customers, and makes managing your business easier.

At Salt Space Coworking in New Farm, we offer a secure, affordable virtual office address that can be used across multiple platforms. Here’s everything you need to know about where you need a business address and how our service fits in.

What is a Virtual Office Address?

A virtual office address is a real physical address that you can use for your business without renting a full-time office. It provides a legitimate business location for correspondence, legal requirements, and online listings.

Our virtual office service at Salt Space Coworking includes:

• A secure business address in New Farm, Brisbane
• Mail notifications via email
• Optional mail scanning or forwarding
• Reception collection available 8am to 5pm weekdays

Where Can You Use a Virtual Office Address?

Below is a breakdown of all the key places where a business address is required and where you can confidently use our Salt Space Coworking New Farm address.

Why It Matters: Legal and Marketing Implications

1. Legal Compliance

Australian regulations often require a physical business address. For example:

• ASIC mandates all companies to register an address
• Food and Cosmetic Labelling laws require a contact address on packaging
• ABN and Tax Records must include a verifiable address
• Contracts and service agreements often require address disclosure for both parties

Using a PO Box or residential address can result in non-compliance or limitations in some cases.

2. SEO & Online Visibility

If your business depends on local traffic or services, having a Google Business Profile with a physical address is critical for showing up in:

• Local map searches
• “Near me” searches
• Google Reviews and ratings

A virtual office at Salt Space helps you establish a verified presence without the need to rent a full-time office.

3. Brand Credibility & Customer Trust

A legitimate business address on your website, social media, and packaging shows customers you’re serious. It helps:

• Build confidence in new buyers
• Support trust in online transactions
• Present a polished, professional brand image

Setting Up Your Virtual Address with Salt Space

Getting started is simple. Here’s what to do:

Step 1: Choose Your Plan

We offer monthly or annual plans depending on whether you just need an address or want mail handling services included.

Step 2: Provide Verification

To set up your address, we’ll need:

• Your business name
• Photo ID
• ABN or company registration (if applicable)
• Completed application form (we provide it!)

Step 3: Update Your Records

Once we confirm your virtual address, start updating it across:

• ASIC
• ABN
• Google Business
• Website and email footers
• Product labels and invoices

Step 4: Start Receiving Mail

We notify you within 24 hours of any mail arrival. From there, you can:

• Pick it up in person (8am-5pm weekdays)
• Request a scan via email
• Ask for forwarding (fee applies)

Additional Services at Salt Space

While you’re using our address, why not take advantage of our other services?

• Coworking Desks: From $25/day or discounted 5-day packs
• Meeting Rooms: Perfect for client meetings, interviews, or presentations
• Printing Services: $5 casual print or included in memberships
• Community Passes: Access shared lounge and balcony for informal work

FAQs: Using Your Virtual Office Address

Can I use this address for ASIC registration? Yes, our address is accepted for ASIC and ABN registration.

Is it legal to use a virtual office for packaging labels? Yes, as long as it’s a real, traceable address. Our address qualifies.

Can I use this address on Google Business? Yes. Our address meets Google’s verification requirements.

Is mail handling included? Yes. We notify you by email and offer scan/forwarding services.

Can I use the address for eCommerce returns? Yes. Many online sellers use our address for returns and customer service.

Final Thoughts

A professional business address is more than a formality—it’s a smart move for credibility, compliance, and customer experience. If you’re a business owner in Brisbane, especially in New Farm, Teneriffe, Fortitude Valley or nearby suburbs, our virtual office at Salt Space offers the ideal blend of flexibility and professionalism.

Whether you’re starting out or scaling up, we’re here to help you grow with confidence.

Ready to set up your virtual office address? Get Started Today

Starting a business is an exciting milestone — but there’s one seemingly small decision that could have big consequences: using your home address as your business address.
If you’re registering a business with ASIC (Australian Securities and Investments Commission), it might seem easy to list your home as your official business location. But here’s the truth: that address becomes public.

In this article, we’ll explore:

• Why using your home address for your business could backfire
• The risks to your privacy and credibility
• Alternatives that offer both professionalism and protection
• How to update your ASIC record with a better address

Whether you’re a freelancer, sole trader, startup founder, or small business owner in Brisbane, this guide will help you make a smart decision.

Why Does ASIC Require an Address?

When registering a business in Australia, you’ll be asked to provide one or more of the following:

• Registered office address (required for companies)
• Principal place of business
• Address for service of documents (for business names)

Each of these must generally be a physical Australian address (not a PO Box), and in most cases, this address is published on ASIC’s public registers — which anyone can search and view.

That means if you enter your home address, it becomes visible to anyone.

Reason 1: Your Home Address Becomes Public

One of the biggest misconceptions people have is assuming their home address stays private. But once you submit your ASIC registration, your address becomes searchable through:

• ASIC’s Business Name Register
• ABN Lookup
• Company search tools (company extract reports)

Anyone — clients, competitors, marketers, even strangers — can access this information with a quick search.

Real-world consequences include:

• Receiving unsolicited mail or cold calls
• People showing up at your front door
• Scammers collecting your data for phishing or identity theft

You wouldn’t publish your home address on Instagram — so why list it with ASIC?

Reason 2: Risk to Your Safety and Your Family

If you live with children, a partner, or housemates, making your home address public doesn’t just impact you — it exposes everyone in your household.

This can be especially concerning for:

• Individuals with stalkers or difficult clients
• People running businesses with public controversy
• Women in solo businesses concerned about safety

ASIC does allow you to apply for address suppression in rare cases (like domestic violence risk), but it’s a formal application with no guarantee of approval.

The simplest way to keep your home private? Don’t list it in the first place.

Reason 3: It Looks Unprofessional

Let’s say a client or partner Googles your business — and sees your residential apartment or suburban house listed as your official office.

While it’s 100% legal to run a business from home, perception matters. A home address on ASIC can:

• Diminish your credibility
• Create doubt about your business’s legitimacy
• Make your brand feel small or temporary

Even if you’re offering a premium product or service, that first impression can affect sales and trust.

A virtual business address in a commercial location, like New Farm or Fortitude Valley, signals that you’re professional, established, and ready to do business — even if you work from home most days.

Reason 4: It Can Affect Google Business Profile (and SEO)

If you’re planning to list your business on Google Maps with a Google Business Profile (formerly Google My Business), your address matters even more.

Problems with using your home address:

• Google might suspend your profile if they detect it’s residential.
• You may fail verification if your signage doesn’t match.
• You could miss out on “near me” search rankings because your address lacks commercial credibility.

By contrast, using a commercial or coworking address can help you:

• Verify your profile easily
• Show up in local search results
• Attract more customers in your area

If you’re based in Brisbane, a virtual office at Salt Space Coworking in New Farm includes a professional address that’s ideal for ASIC and Google.

Reason 5: It’s Harder to Scale or Outsource

Running a business from your kitchen table might be fine at first — but what happens when you hire your first staff member, outsource admin tasks, or collaborate with other professionals?

Using your home address creates complications like:

• Needing to change addresses later (which costs time and money)
• Sending confusing messages to clients or team members
• Being unable to host meetings or receive deliveries during business hours

If you ever plan to grow, partner, or delegate, it’s best to start with a flexible, non-residential address.

Better Alternatives to Using Your Home Address

Now that we’ve covered the risks, let’s talk solutions.

1. Virtual Office Address (Most Popular)

A virtual office gives you access to a commercial address without renting a full-time office.

At Salt Space Coworking in New Farm, you can:

• Register your business with ASIC using our address
• Use the same address on your website, invoices, and Google profile
• Get mail handling and notifications
• Book meeting rooms if needed

This is ideal for sole traders, freelancers, and service businesses across Brisbane.

Explore our Virtual Office Packages

2. Coworking Membership

If you need a desk as well as an address, you might consider a coworking membership that includes:

• Dedicated desks or shared space
• Use of the business address
• Onsite meeting rooms, high-speed WiFi, and printing

Dedicated Desks at Salt Space are $100 per week with free parking, and it includes access to a commercial address suitable for ASIC and Google.

3. PO Box (Limited Use)

ASIC allows a PO Box for the “service of documents” address in some cases — but not for your registered office or principal place of business if you’re a company.

A PO Box can be useful for receiving mail privately but doesn’t solve the need for a physical business location.

Already Used Your Home Address? Here’s How to Change It

If you’ve already registered your business with ASIC using your home address, you can update it by:

For Sole Traders / Business Name Owners:

• Visit ASIC Connect
• Log in to your account
• Select your business name under “Lodgements & Notifications”
• Click “Change business address”
• Enter your new address (e.g. virtual office)
• Submit

For Company Directors (Pty Ltd):

• Lodge a Change of Registered Office Address (Form 484)
• Ensure your new address meets ASIC’s requirements
• Notify within 28 days to avoid penalties

Don’t forget to update your ABN via the Australian Business Register.

Final Thoughts: Set Yourself Up for Long-Term Success

While it might seem convenient to use your home address for your business, it can create more headaches than it solves.

From privacy concerns to professionalism, search rankings to safety — your business address plays a bigger role than you might think.

Investing in a virtual office or coworking membership gives you:

• Peace of mind
• A better public image
• Room to grow

If you’re a business owner in Brisbane looking to stay lean, legal, and professional, Salt Space Coworking in New Farm has flexible, affordable options to suit every stage of business.

Need a Virtual Business Address in Brisbane?

Salt Space Coworking offers:

• Professional ASIC-compliant address
• Google Business Profile-friendly location
• Mail handling and notifications
• Bookable meeting rooms
• Flexible plans starting from $40/month

Ready to protect your privacy and elevate your brand?
Book your virtual office today

✅ Step-by-Step: Video Verification Process

To verify your business on Google using video, follow these steps:

🔹 Step 1: Book Your Setup at Salt Space

1. Email work@saltspace.com.au to book a time for your video recording
2. Send a high-resolution version of your logo
   – We’ll print signage with your business name to display at the workspace
3. Gather branded materials (e.g. business cards, brochures) to use during the video

🔹 Step 2: Record Your Video (Using Your Mobile Device)

⚠️ You must record directly through your Google Business Profile on your mobile device. You cannot upload a pre-recorded video.

How to Start:

1. On your mobile device, open your Google Business Profile
2. Tap “Get Verified” and choose “Video”
3. Tap “Capture Video” > “Start Recording”
4. Allow access to your camera, microphone, and location
5. Film your video continuously (no cuts or edits)
6. Tap “Stop Recording” and review your video
7. Tap “Upload Video”

🛑 Important Video Requirements

• 🎥 Must be one continuous video, unedited
• ⏱️ Minimum 30 seconds
• 📲 Must be recorded directly through Google Business on your phone
• 👁️ No people’s faces, private info, or sensitive data
• 📍 Clearly show your business name, location, and access

🧾 Additional Notes for service – area businesses

• Show branded tools, flyers, or vans
• Show signs from your service area or business materials
• Optional: utility bills or invoices (name must match Google profile)

⏳ Step 3: Wait for Review

Google will review your video within 5 business days

You’ll be notified via email when:

• ✅ Verification is successful
• ❌ Re-verification is needed

If rejected, Google will list exact reasons (e.g. “Business name not shown” or “No surrounding view”).

You can:

• Re-record and resubmit a corrected video
• Or wait if you believe your video meets all criteria

🗑️ Optional: Delete Your Uploaded Video

If needed, delete your video:

1. Go to your Business Profile
2. Tap More > Advanced Settings
3. Tap Video uploads > Delete videos

🧭 Summary Checklist

✔ Book at Salt Space: work@saltspace.com.au
✔ Send your logo (for signage)
✔ Show surrounding streets and signage
✔ Film unlocking entrance with access card
✔ Show business name and branding
✔ Record via mobile from your Google Business Profile
✔ Upload directly after recording (no offline uploads)

👥 Salt Space Coworking is Here to Help

Salt Space provides:

• Private filming time
• Printed signage
• Access to a styled desk and workspace
• Video recording tips and support
• Secure, Google-approved location in New Farm, Brisbane

📍 888 Brunswick St, New Farm QLD 4005
📧 work@saltspace.com.au
📞 (07) 3063 7264
🕗 Staffed Hours: 8am–5pm, Mon–Fri

📍 Why Choose Salt Space for Google Business Address Verification?

Setting up a Virtual Office at Salt Space in Brisbane gives you:

A real street address at Level 1, 888 Brunswick St, New Farm QLD

• Google-compliant signage and workspace for video verification
• Support with planning, filming, and submitting your video
• Fast setup and secure mail handling

Whether you run a storefront, service-area, or hybrid business, Salt Space helps you verify your presence on Google—without needing to use your home address.