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How to Change Your Business Address on ASIC & ABN (Step-by-Step Guide for 2025)

Updated October 2025 | By Salt Space Coworking – New Farm, Brisbane

If you’ve recently moved, rebranded, or upgraded to a Virtual Office in Brisbane, you’ll need to update your business address on the ASIC and ABN registers.

Failing to update these details can lead to missed mail, non-compliance penalties, and mismatched information that can confuse Google or your clients. This step-by-step guide explains exactly how to change your registered business address — and how to make sure your updates are accepted the first time.

⚖️ Why It’s Important to Keep Your ASIC and ABN Address Updated

Both ASIC (Australian Securities & Investments Commission) and the Australian Business Register (ABR) require you to maintain an accurate business address. This ensures your company is contactable for:

  • 📄 Legal notices and compliance letters.
  • 💼 Business name renewals and ASIC invoices.
  • 💰 ATO and government correspondence.
  • 🔍 Public record visibility (your address appears on ASIC’s online register).

If you’re currently using a home address, remember that it becomes publicly visible. A Virtual Office gives you a professional Brisbane address that meets all ASIC and ABN requirements while protecting your privacy.

🏢 How to Update Your Address with ASIC

If your business is registered with ASIC, you can update your address online through the ASIC Connect portal. Here’s how:

  1. Go to asic.gov.au and click “Log in to ASIC Connect”.
  2. Log in using your ASIC Connect account details.
  3. Select your business name or company from the dashboard.
  4. Choose “Change address” under the transaction options.
  5. Enter your new address exactly as shown on your permission document (for Salt Space members, this includes your unique office number).
  6. Review and confirm your changes.
  7. Submit — ASIC updates are usually processed immediately.

Tip: If your business name is registered to an individual, you’ll need to update both your principal place of business and service of documents address.

📝 How to Update Your Address with the ABN Register

For the Australian Business Number (ABN), you’ll need to use the Australian Business Register (ABR) website or your myGovID account.

  1. Go to the Australian Business Register.
  2. Select “Update your ABN details”.
  3. Log in using your myGovID or AUSkey credentials.
  4. Locate your business name and select “Update address details.”
  5. Enter your new business address (use the same address shown on your Virtual Office permission letter).
  6. Submit your changes — updates usually appear on ABN Lookup within 24 hours.

Remember: the ABR must show a physical address, not a PO Box. Salt Space provides a real Brisbane street address with written consent for use on ASIC, ABN, and IP Australia registrations.

🔗 Keep Your Address Consistent Everywhere

After you’ve updated your ASIC and ABN records, make sure to change your address anywhere else it appears:

  • Google Business Profile (with video verification support at Salt Space)
  • Your website and contact page
  • Invoices, packaging, and email signatures
  • Social media profiles
  • ATO, bank accounts, and insurance providers

Consistency across all platforms helps Google confirm that your business is legitimate and improves your local SEO ranking.

📍 Using Salt Space’s Virtual Office for ASIC & ABN Updates

When you sign up for a Virtual Office at Salt Space, you receive:

  • ✅ A unique Brisbane office number.
  • ✅ Written consent to use our address for ASIC, ABN, and IP Australia.
  • ✅ Mail notifications and scanning.
  • Google Business video verification support (included free).

Our address format is provided on your permission letter and looks like this:

Your Business Name
Office #123
Level 1, 888 Brunswick Street
New Farm QLD 4005

Once you’ve updated your records, all mail addressed to your business name will be received at Salt Space and securely stored or scanned for you.

FAQs – Changing Your Business Address

Do I need to update both ASIC and ABN?

Yes. These are separate systems — ASIC controls business name records, while ABN details are managed by the Australian Business Register. Always update both.

Can I use a PO Box for ASIC or ABN?

No. Both ASIC and the ABR require a physical street address for your principal place of business. Salt Space’s Virtual Office provides written consent for use on both.

How long does it take for updates to appear?

ASIC changes are immediate, while ABN updates usually appear on the public register within 24 hours.

What if I also need to update my Google Business Profile?

Salt Space’s Virtual Office membership includes video verification support to help you update your Google Business listing quickly and correctly.

Get a Professional Brisbane Address for ASIC, ABN & Google

Protect your privacy, stay compliant, and appear on Google Maps — all with Salt Space’s Virtual Office in New Farm.

Set Up My Virtual Office

Salt Space Coworking | Level 1, 888 Brunswick St, New Farm QLD 4005 | (07) 3063 7264 | work@saltspace.com.au

Why a Virtual Office in New Farm Helps Your Local SEO

Why a Virtual Office in New Farm Helps Your Local SEO

Updated October 2025 | By Salt Space Coworking – New Farm, Brisbane

If you want your business to show up on Google Maps or in the “Businesses near me” section of search results, you need a local presence Google can verify. But what if you work remotely or don’t want to use your home address?

This is where a Virtual Office in New Farm comes in. It gives your business a real Brisbane street address that boosts trust, enhances local SEO, and helps you appear in Google’s local results — even if you don’t work from a physical office every day.

📍 What Is Local SEO and Why Does It Matter?

Local SEO (Search Engine Optimisation) is how Google decides which businesses appear when people search for things like:

  • “Accountant near me”
  • “Property manager New Farm”
  • “Virtual office Brisbane”

It’s not just about having a website — Google looks for proof that your business exists in a real location and serves customers nearby. Having a verified business address plays a major role in that ranking process.

🏢 How Your Business Address Impacts Local SEO

Google gives higher visibility to businesses with a verifiable street address. Here’s why it matters:

  • 📍 Google Business Profile Verification: A legitimate, staffed address allows you to verify your business and appear on Maps.
  • 🗺️ Local Proximity: Google ranks listings closer to the searcher’s location higher in local results.
  • 🏷️ Consistency Across Platforms: Matching your address on ASIC, ABN, website, and Google builds credibility.
  • 💬 Trust with Clients: Customers are more likely to contact a business that lists a physical Brisbane location.

If you use a home address or PO Box, you’re unlikely to appear in local search results — or worse, your listing may be suspended. A Virtual Office at Salt Space gives you the address consistency and legitimacy that Google loves.

🌆 Why New Farm Is the Perfect Location for Your Business Address

New Farm is one of Brisbane’s most trusted and recognisable business hubs — positioned just outside the CBD but close enough to attract clients from across the inner city. Using a New Farm business address signals that you’re professional, local, and established.

  • 🚀 Central Brisbane location for stronger “near me” rankings.
  • ☕ Surrounded by professional services, creative studios, and consulting firms.
  • 🏢 Prestigious address: Level 1, 888 Brunswick St, New Farm QLD 4005.
  • 📈 Great visibility on Google Maps when customers search nearby.

Because Salt Space’s address is a staffed physical location, it meets Google’s verification requirements — something virtual mailbox providers can’t offer.

🎥 On-Site Google Business Video Verification Support

Google often requires video verification to confirm your business actually operates at the address listed. Salt Space includes hands-on video verification support with every Virtual Office plan:

  • ✅ Guidance on what to film for Google’s criteria.
  • ✅ Pre-set signage and workspace setup for verification videos.
  • ✅ Assistance from staff during your recording appointment.
  • ✅ Free re-verification if Google requests another video.

Learn more about this process in our blog How Google Business Video Verification Works (and How Salt Space Helps You Pass It).

📈 The Local SEO Benefits of a Virtual Office

When you combine a professional address, Google verification, and consistent contact details across your online profiles, your business gains measurable SEO benefits:

  • 🌟 Improved Google Map Pack visibility (“Top 3” local results)
  • 🔍 Higher credibility with clients searching your business name
  • 🧭 Better ranking for location-based searches like “Brisbane virtual office”
  • 📬 Greater trust from potential partners and suppliers

Even if you don’t need physical workspace, a Virtual Office can dramatically improve how often your business appears in local search — making it one of the best low-cost marketing tools available.

FAQs – Virtual Offices and Local SEO

Will a virtual office help my business rank on Google? +

Yes — Google prioritises verified local businesses. A staffed virtual office address like Salt Space’s gives your business a legitimate local presence that supports SEO rankings.

Can Google tell if my address is a PO Box or mailbox? +

Yes. Google cross-checks address data and rejects listings that aren’t tied to physical, staffed locations. Salt Space’s New Farm address fully meets Google’s verification criteria.

Is a New Farm address better for SEO than other suburbs? +

Being close to Brisbane’s CBD means your listing ranks better in searches across the inner city. “New Farm” is recognised by Google as part of Brisbane’s high-density local business area.

How long does it take to appear on Google Maps? +

Once your business is verified with the correct address and category, you’ll typically appear on Maps within 24–48 hours.

Boost Your Local SEO with a Verified New Farm Address

Appear on Google Maps, improve search rankings, and protect your privacy — all with Salt Space’s Virtual Office in Brisbane.

Set Up My New Farm Virtual Office

Salt Space Coworking | Level 1, 888 Brunswick St, New Farm QLD 4005 | (07) 3063 7264 | work@saltspace.com.au

Virtual Office vs PO Box vs Home Address — Which One Can You Use for Business?

Updated October 2025 | By Salt Space Coworking – New Farm, Brisbane

If you’re setting up a new business, one of the first practical questions is: what address should I use? Should it be your home, a PO Box, or a Virtual Office?

It might seem like a small detail, but your choice affects legal compliance, brand image, mail handling, and even your visibility on Google Maps. In this guide, we’ll compare the three most common options — Home Address, PO Box, and Virtual Office — so you can choose what’s best for your business in Brisbane.

For context, we’ll also reference our related blogs: Can I Use My Home Address for ASIC or Google Business? and How Google Business Video Verification Works (and How Salt Space Helps You Pass It).

🏠 Option 1: Using Your Home Address

Many small business owners start here because it’s simple — it’s your address, so you already have access and don’t pay extra rent. But there are serious downsides:

  • ⚠️ Privacy risk: ASIC and ABN listings are public. Anyone can look up your home address online.
  • Google may reject your address: Residential properties often fail Google Business video verification.
  • 🚫 Unprofessional appearance: Apartment or suburban street addresses can look less credible on invoices and websites.

Read more about the risks in our blog Can I Use My Home Address for ASIC or Google Business?.

📮 Option 2: Using a PO Box

A PO Box can feel like a good middle ground — private, secure, and separate from home. But legally, it doesn’t qualify as a business address for most registrations or verifications.

  • ⚖️ ASIC & ABN: You cannot use a PO Box as your Principal Place of Business. It’s only accepted as a mailing address.
  • Google Business: Google automatically rejects PO Boxes, parcel lockers, and virtual mailboxes with no staffed presence.
  • 📦 Mail pickup only: No scanning, forwarding, or verification support.

In short, a PO Box protects your privacy but fails the legal and verification requirements for most businesses. That’s where a Virtual Office bridges the gap perfectly.

🏢 Option 3: Using a Virtual Office

A Virtual Office is a legitimate street address you can use for ASIC, ABN, Google Business, and client communication — without renting an office physically. It’s a real location staffed during business hours and fully compliant with government and platform requirements.

At Salt Space Coworking in New Farm, our Virtual Office service includes:

  • ✅ ASIC & ABN registration permission document.
  • On-site Google Business video verification support.
  • ✅ Mail scanning and collection with email alerts.
  • ✅ Real Brisbane street address (Level 1, 888 Brunswick St).
  • ✅ Same-day setup and no lock-in contracts.

It’s the most versatile and professional option for businesses that want credibility, compliance, and privacy — all in one.

📊 Comparison Table: Which Address Can You Use?

Feature Home Address PO Box Virtual Office (Salt Space)
ASIC & ABN Use ✅ Allowed but public ❌ Mailing only ✅ Fully compliant
Google Business Verification ⚠️ Often fails ❌ Not accepted ✅ Video verification support included
Professional Image 🏠 Residential 📮 Neutral 🏢 Commercial, central Brisbane
Mail Handling 📬 Basic 📦 Pickup only 📧 Scan + email alerts + pickup

🏁 Which One Should You Choose? +

If you need your address to appear on ASIC, ABN, and Google Business — and you care about professionalism — a Virtual Office is the clear winner. It’s compliant, searchable, private, and helps your Google visibility.

Still unsure which address type you currently have registered? Read our guide on How to Change Your Business Address on ASIC & ABN for step-by-step help.

FAQs – Choosing the Right Business Address

Can I use a PO Box for ASIC registration? +

No. ASIC requires a physical business address for your Principal Place of Business. A PO Box can only be used for mail correspondence.

Is a Virtual Office legal for business use? +

Yes. Salt Space provides written consent to use our address for ASIC, ABN, and IP Australia registrations. It’s 100% compliant.

Will Google accept my PO Box address? +

No. Google only verifies physical locations that can be filmed during video verification. A PO Box or mailbox will always be rejected.

How fast can I switch from my current address? +

Within 24 hours. Once you sign up for a Virtual Office, we send you your permission documents so you can update your ASIC and ABN records immediately.

Salt Space Coworking | Level 1, 888 Brunswick St, New Farm QLD 4005 | (07) 3063 7264 | work@saltspace.com.au

How Google Business Video Verification Works (and How Salt Space Helps You Pass It)

Updated October 2025 | By Salt Space Coworking – New Farm, Brisbane

If you’ve tried to set up your Google Business Profile recently, you might have discovered that Google now requires a video verification — and it’s not always simple. Many small businesses get stuck or rejected because their address looks residential, or their video doesn’t meet Google’s requirements.

That’s why Salt Space Coworking offers Google Business Verification Video Support as part of our Virtual Office service. We provide the location, signage, and guidance you need to record a compliant video that gets your Brisbane business verified — fast.

🎥 Why Google Business Now Requires Video Verification

Google introduced the video verification process to confirm that every listed business actually operates at the address shown on Maps. This change helps reduce fake listings, but it also means more business owners struggle to verify when:

  • They work from home and don’t want to show their residential property.
  • They use a PO Box or mailbox service, which Google doesn’t accept.
  • They don’t have signage or an accessible workspace visible on video.

That’s where Salt Space comes in. Our staffed New Farm address gives you a real business location Google can verify — and our team helps you meet every requirement before you hit record.

🔧 How Google Business Video Verification Works (Step by Step)

  1. Log in to your Google Business Profile and choose “Verify by Video”.
  2. Show your business location: Walk around the workspace and film the street signage or reception area.
  3. Show proof of operation: Capture your tools, computer setup, or branding that proves your business operates there.
  4. Show business branding: Film your logo, business card, or website open on a device.
  5. Submit the video: Google reviews it, usually within 24–48 hours.

For many home-based businesses, this process isn’t possible — but with a Virtual Office at Salt Space, you can film directly in our coworking environment with approved signage and staff support.

⭐ How Salt Space Helps You Pass Google Video Verification

Our Google Business Verification Video Support is included with every Virtual Office membership. Here’s how it works:

  • 📋 We provide a verification guide: You’ll receive our exclusive checklist explaining exactly what to show and say in your video.
  • 🏢 We prepare a verification desk: Our staff sets up signage, workspace, and printed materials that clearly identify your business.
  • 🤝 We assist during filming: You can book a short session where our team helps you meet all Google requirements before submission.
  • 🔁 We support re-verification: If Google requests a new video, we’ll help you record again — at no extra charge.

This hands-on process has helped hundreds of Brisbane businesses successfully appear on Google Maps without revealing their home address.

🏠 Why a Home Address Usually Fails Google Verification

Even if you run a legitimate business from home, Google may flag your address as residential and reject your verification. Common reasons include:

  • 🚫 No visible signage or proof of business activity.
  • 🚫 Apartment complexes or gated properties.
  • 🚫 Inconsistent address details across ASIC, ABN, and Google.

Using a verified Virtual Office address in New Farm avoids all of these issues. You’ll get a real street address for ASIC, ABN, and Google — and hands-on help with the video verification process.

FAQs – Google Business Verification Video

What if my business doesn’t have signage? +

That’s fine. At Salt Space, we prepare branded signage and workspace identifiers so your Google video shows a legitimate business environment.

Can I film the video myself? +

Yes. You can use your phone or laptop. Our guide walks you through every step — and you can record on site in our coworking space if you prefer staff assistance.

How long does verification take? +

Google usually reviews videos within 24–48 hours. Once approved, your business appears on Google Maps and search instantly.

Can I use this service if I’m based interstate? +

Yes. Many remote and interstate businesses use our Brisbane Virtual Office. You can visit for in-person filming or get remote verification guidance from our team.

Get Verified on Google with Salt Space

Professional Brisbane street address + on-site Google Business Video Verification Support included.

Set Up My Verified Virtual Office

Salt Space Coworking | Level 1, 888 Brunswick St, New Farm QLD 4005 | (07) 3063 7264 | work@saltspace.com.au

Can I Use My Home Address for ASIC or Google Business?

Updated October 2025 | By Salt Space Coworking – New Farm, Brisbane

When you register a business in Australia, one of the first questions you’ll face is: can I just use my home address? On the surface, it seems convenient — no extra cost, no paperwork. But using your home address for ASIC or Google Business can lead to privacy issues, compliance problems, and missed opportunities to grow your brand professionally.

In this article, we’ll explain what happens when you use your home address publicly, what the Australian Business Register (ABR) and Google actually require, and the smarter alternative that keeps your home private: a Virtual Office in Brisbane.

🏛️ Can I Use My Home Address on ASIC?

Yes — but it’s not always wise. When you register your business with ASIC, your Principal Place of Business must be a real, physical location in Australia. ASIC then makes that address publicly searchable on its company register. This means:

  • 🔍 Anyone can search your business name and see your residential address.
  • 📬 Your home may start receiving business mail, invoices, and even unsolicited visits.
  • ⚖️ You must provide written consent from the property owner if you use an address that isn’t yours.

If you’re a sole trader or company director working from home, this instantly makes your personal location public. That’s why thousands of Australian business owners now use a professional Virtual Office address that complies with ASIC’s requirements — without disclosing their home.

📍 Can I Use My Home Address for Google Business?

Technically yes, but in practice it’s risky. Google requires a verifiable business address where you either serve customers or operate a legitimate business. Home addresses can trigger problems such as:

  • Verification failure: Google often rejects home addresses during its review or video verification process.
  • 🚫 Profile suspension: If customers complain or Google detects a residential property, your listing may be removed.
  • 💡 SEO disadvantage: Without a legitimate business address, you won’t appear on local search results or Google Maps.

That’s why many Brisbane businesses use Salt Space’s Virtual Office service, which includes on-site Google Business Video Verification support — signage, setup desk, and a step-by-step filming guide to help you get approved on the first try.

🔒 The Privacy Problem With Using Your Home Address

In today’s digital world, your business address appears almost everywhere: ASIC, ABN Lookup, your website, social media, invoices, and email signatures. Using your home address means exposing your personal location across all of these platforms. That can lead to:

  • 📮 Unsolicited marketing mail or doorstep deliveries
  • 👀 Clients showing up at your home unannounced
  • 🔓 Personal safety concerns and loss of privacy

A professional Virtual Office in New Farm solves this instantly — giving you a Brisbane street address that appears on all your business records while your real home address stays private.

✅ The Benefits of Using a Virtual Office Instead

  • 🏢 Meets ASIC & ABN requirements — you receive a “permission to use address” document.
  • 📍 Google verification supported — our team helps you complete your Google Business video verification on site.
  • 📬 Mail scanning & pickup — stay updated by email when items arrive.
  • 🤝 Professional first impression — look established to clients and partners.
  • 🅿️ Free parking — easy collection at our New Farm coworking space.

With plans starting from $40/month and no lock-ins, it’s the most affordable and legitimate way to protect your home and build your Brisbane business presence.

🏠 Home Address vs Virtual Office — Key Differences

Feature Home Address Virtual Office (Salt Space)
ASIC Registration ✅ Allowed, but public record ✅ Compliant, privacy protected
Google Business Listing ❌ May fail verification ✅ Verified on site with video support
Professional Image 🏠 Residential address on records 🏢 Level 1, 888 Brunswick St, New Farm
Mail Handling 📬 Personal letterbox only 📦 Email notifications & secure pickup

FAQs – Using Your Home Address for Business

Can I use my home address for ASIC registration? +

Yes, but your address will appear publicly on the ASIC register. A Virtual Office gives you the same compliance with added privacy and professionalism.

What happens if I use my home address for Google Business? +

Google may reject or suspend listings that appear residential. Salt Space offers on-site video verification assistance to help your business meet Google’s requirements.

Do I need permission to use a Virtual Office address? +

Yes. When you sign up, you’ll receive a “permission to use address” letter — required by ASIC, ABN, and IP Australia for business registrations.

Can I change my ASIC address later? +

Absolutely. You can update your address with ASIC and ABN at any time. Read our upcoming guide: How to Change Your Business Address on ASIC & ABN.

Protect Your Privacy and Verify Your Business Professionally

Professional Brisbane street address for ASIC, ABN & Google. On-site video verification support included.

Set Up My Virtual Office

Salt Space Coworking | Level 1, 888 Brunswick St, New Farm QLD 4005 | (07) 3063 7264 | work@saltspace.com.au

ASIC Company Registration: Why a Virtual Office Address Works in Brisbane

Virtual Office for Trades & Maintenance in Brisbane

Built for mobile crews across New Farm, Teneriffe, Newstead, Fortitude Valley & Brisbane City.

Stay on the tools — without missing critical mail.
  • ✅ ASIC & ABN compatible address (consent letter provided)
  • ✅ Same-day email notifications with envelope photo
  • ✅ Open & Scan in hours for urgent notices (e.g., Fair Work Australia)
  • ✅ No lock-ins, no setup fees

Simple Pricing

Billing TermPrice (incl GST)
Monthly$40
6 Months$240
Annual$480

What You Get

  • 📍 Real street address: Level 1, 888 Brunswick St, New Farm (your unique office number appears on our “permission to use address” document)
  • 📝 Consent letter for ASIC & ABN
  • 🔔 Same-day email when mail arrives (with an envelope photo)
  • 📄 Free Open & Scan on request — PDF emailed in hours
  • 📦 Secure storage & collection (Mon–Fri, 8am–5pm)
  • ✉️ Mail forwarding via credits (postage + $10 handling per item)
  • 🖨️ 100 free pages/month of printing & scanning on site
  • 🤝 50% off Meeting Room & Day Passes
  • 🌐 Use one professional address across invoices, packaging, website & socials
  • 🗺️ Local presence for inner-Brisbane jobs

How Mail Scanning Works

  1. 📬 We receive & log your mail → you’re emailed the same day with an envelope photo.
  2. 📂 You choose: Open & Scan, Hold for Collection, or Forward.
  3. ⚡ Scans are usually completed within hours — ideal for compliance notices from Fair Work Australia, ASIC or the ATO.
Privacy & Security

Your mail is stored securely and handled only by authorised staff. Envelope photos exclude sensitive content; scans are shared privately via email with your designated contact(s). We do not disclose your mail to third parties without your instruction.

Why Trades & Maintenance Teams Use a Virtual Office

  • 🚚 You’re mobile all day — we manage your mail and alert you fast
  • 🏢 Professional Brisbane address for quotes, invoices & client trust
  • 🔒 Keep your home address private (and off packaging & websites)
  • 📈 Local SEO for “near me” searches in New Farm & inner-Brisbane
  • 🧑‍🤝‍🧑 Easy client meetings in our rooms when needed

What Trades Say

★★★★★

“We’re on jobs all day. Salt Space receive, notify and scan anything urgent — we can action Fair Work letters the same day.”

– Alicia W., Maintenance Services

★★★★★

“Polished address for quotes and invoices, plus fast scanning keeps compliance tight. Easy win for our plumbing team.”

– Mark P., Plumber

Visit or Collect

Salt Space Coworking — Level 1, 888 Brunswick St, New Farm QLD 4005

Onsite staff: 8am–5pm Mon–Fri • Phone: (07) 3063 7264 • Email: work@saltspace.com.au

Local SEO Booster for Home Businesses – Street Address for GBP + Directory Consistency

Running a business from home in New Farm, Teneriffe, Newstead, Fortitude Valley or anywhere in Brisbane City? One of the biggest challenges is looking professional online while protecting your privacy. A virtual office address solves both problems — and it can seriously boost your local SEO.

Google Business Profile (GBP) requires a real street address for verification. Without it, your business may never appear on Google Maps or local search results.

Why Local SEO Matters for Home Businesses

When customers search for “service + near me” or “service in New Farm,” Google relies on two key signals:

  • Your Google Business Profile address
  • Consistency of that address across online directories (citations)

If you only use a home address, you risk privacy issues and credibility gaps. A Salt Space Virtual Office gives you a professional address that works across Google, ASIC, ABN, IP Australia, websites, and more.

How Google Business Profile Verification Works

To list your business on Google Maps, you must verify your location. Google often requires:

  • Postcard mailed to your address
  • Or video verification showing signage and workspace

At Salt Space, we provide video verification support to make this process easy for home businesses. Once verified, you can rank in local searches for your target suburbs.

Comparison: Using Home Address vs Virtual Office

👉 Scroll left/right to view full table
Option Pros Cons Best For
Home Address No extra cost Privacy risk; looks unprofessional; may breach platform rules Hobby businesses
PO Box Private for mail ❌ Not valid for Google Business Profile Mail-only needs
Salt Space Virtual Office ✔️ Real Brisbane street address
✔️ Suitable for Google, ASIC, ABN, IP Australia
✔️ Professional image
Monthly fee ($40) Home businesses wanting growth + SEO

Consistency Across Directories

Google cross-checks your address with other platforms. This is called NAP consistency (Name, Address, Phone). With a Salt Space virtual office, you can use one consistent Brisbane street address everywhere:

  • Google Business Profile
  • ASIC & ABN registration
  • Website contact page
  • Social media accounts
  • Directories (Yellow Pages, True Local, etc.)

SEO Benefits for Local Suburbs

🏠 New Farm

Appear in searches like “consultant in New Farm” with a verified local address.

🌉 Teneriffe

Tap into the premium lifestyle audience searching for local services.

🏙️ Newstead

Show up near Gasworks precinct — popular for cafés and coworking searches.

🎶 Fortitude Valley

Boost visibility in Brisbane’s creative hub for startups and events.

Step-by-Step: How to Boost SEO with a Virtual Office

  1. Sign up for a Virtual Office and receive your Unique Office Number.
  2. Add the new address to your Google Business Profile.
  3. Use the same address on your website, social media, and directories.
  4. Maintain consistency — always copy the address exactly as provided.

FAQs

Can I use a PO Box for Google Business Profile?

No. Google requires a physical street address. PO Boxes are not accepted.

Will my address be private?

Your Salt Space Virtual Office is a commercial address, keeping your home private.

How much does it cost?

From $40/month or $480/year (incl GST). Includes 2 business names and mail notifications.

Can I use the address for ASIC and ABN too?

Yes — we provide a “permission to use address” document for ASIC compliance.

Ready to Boost Your Local SEO?

Salt Space Virtual Office gives home businesses a local presence in New Farm, Teneriffe, Newstead, Fortitude Valley and Brisbane City. Perfect for Google, ASIC, ABN, IP Australia, and online directories.